Ally
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  • Introducing Ally
  • 👾Ally trade
    • Product Philosophy
    • Overview
    • Token Exchange Functionality
    • The Power of Add-ons
  • 🟠Ally Ad Protocol
    • Ads Monetization
    • How Does Monetization Work
    • Business model
    • Affiliates
    • Flywheels
    • Protocol stakeholders
    • Roadmap
    • Ally Points: Season 1
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  1. Ally Ad Protocol

Protocol stakeholders

The protocol engages five principal stakeholders:

  1. Users:

    1. Benefits: Access to optimal swaps without fees and an opportunity to earn passive yields.

    2. Contributions: They view advertisements.

  2. Advertisers:

    1. Benefits: Show advertisements to a targeted crypto audience, utilizing user address information for precise targeting.

    2. Contributions: Provide monetary compensation.

  3. Governance Token Holders:

    1. Benefits: Potential appreciation of the value of their stake in the company.

    2. Role: Oversee and manage the protocol.

  4. DeveloperDAO (Comprising the core developer team and external contributors):

    1. Benefits: Receive fair compensation for their contributions.

    2. Role: Propel the enhancement of the protocol.

  5. MarketingDAO (Comprising the core advertising network team and external affiliates):

    1. Core Team Benefits: Increase the value of their company stake by optimizing protocol revenues and token buybacks through negotiations with advertisers.

    2. Affiliate Benefits: May receive a share from the MarketingDAO treasury.

    3. Role: Drive user growth within the protocol.

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Last updated 1 year ago

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