Protocol stakeholders
The protocol engages five principal stakeholders:
Users:
Benefits: Access to optimal swaps without fees and an opportunity to earn passive yields.
Contributions: They view advertisements.
Advertisers:
Benefits: Show advertisements to a targeted crypto audience, utilizing user address information for precise targeting.
Contributions: Provide monetary compensation.
Governance Token Holders:
Benefits: Potential appreciation of the value of their stake in the company.
Role: Oversee and manage the protocol.
DeveloperDAO (Comprising the core developer team and external contributors):
Benefits: Receive fair compensation for their contributions.
Role: Propel the enhancement of the protocol.
MarketingDAO (Comprising the core advertising network team and external affiliates):
Core Team Benefits: Increase the value of their company stake by optimizing protocol revenues and token buybacks through negotiations with advertisers.
Affiliate Benefits: May receive a share from the MarketingDAO treasury.
Role: Drive user growth within the protocol.
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