# Protocol stakeholders

The protocol engages five principal stakeholders:

1. **Users:**
   1. **Benefits:** Access to optimal swaps without fees and an opportunity to earn passive yields.
   2. **Contributions:** They view advertisements.
2. **Advertisers:**
   1. **Benefits:** Show advertisements to a targeted crypto audience, utilizing user address information for precise targeting.
   2. **Contributions:** Provide monetary compensation.
3. **Governance Token Holders:**
   1. **Benefits:** Potential appreciation of the value of their stake in the company.
   2. **Role:** Oversee and manage the protocol.
4. **DeveloperDAO** (Comprising the core developer team and external contributors):
   1. **Benefits:** Receive fair compensation for their contributions.
   2. **Role:** Propel the enhancement of the protocol.
5. **MarketingDAO** (Comprising the core advertising network team and external affiliates):
   1. **Core Team Benefits:** Increase the value of their company stake by optimizing protocol revenues and token buybacks through negotiations with advertisers.
   2. **Affiliate Benefits:** May receive a share from the MarketingDAO treasury.
   3. **Role:** Drive user growth within the protocol.