Business model

In today's decentralized financial landscape, understanding a platform's business model is crucial for its users and stakeholders. Ally, guided by a commitment to transparency and delivering value, features a business model that relies on free trading, user rewards, and comprehensive growth.

Free Trading Supported by Advertising Revenue

Ally set itself apart by providing premium trading features without taking any fee. Instead of profiting from users' swaps, the protocol generates revenue through advertising, as elaborated in the previous section. This approach offers users a high-quality trading experience without financial barriers while ensuring the protocol's sustainability and growth.

The Role of the Ally Token in Our Ecosystem

We are excited to introduce the Ally token as the cornerstone of our ecosystem. The Ally token is primarily a global payment solution, a vehicle for distributing value and ownership to Ally users, and thus a real-yield token with tangible utility. Furthermore, the Ally token propels our ecosystem's growth by incentivizing contributors through the DAO.

• Real-Yield Protocol: Ally belongs to the selected group of real-yield protocols, wherein users and token holders can capture a portion of actual revenue - in this case ad revenue - through the native token. Ad views generate revenue in USDC, allowing users to choose between receiving payment directly in USDC or Ally native tokens. By staking Ally tokens, users can earn a share of the 18% pool reserved for staked token holders. Additionally, only those participants who prove their commitment by staking Ally will be granted access to governance. This design imbues the Ally token with real utility while limiting immediate dumping.

• Revenue Distribution: For every ad view, 80% of the generated revenue goes directly to the user who viewed the ad. The remaining 20% is allocated to the Ally DAO (Decentralized Autonomous Organization), split as follows:

  • DeveloperDAO and MarketingDAO: Approximately 2% is allocated to two sub-DAOs, the DeveloperDAO and the MarketingDAO. The DeveloperDAO utilizes these funds for the continuous enhancement of Ally, particularly with add-ons for the extension. Simultaneously, the MarketingDAO utilizes its share to amplify Ally's presence and reach, encompassing everything from articles to advertisements. Given the unparalleled impact of organic, community-driven growth, a significant portion of this budget is dedicated to our affiliates/referral program, an incentive for users to spread the word, ensuring that Ally's growth benefits all community members. The remaining funds in the MarketingDAO are used to formulate and implement strategies to amplify Ally's visibility and user adoption rates.

  • Rewards for Staked Token Holders: The majority of the DAO allocation, approximately 18% of ad revenue, is distributed to Ally token holders. Importantly, these rewards are exclusively reserved for those who have demonstrated long-term commitment by staking their tokens for one to four years.

The Ally DAO serves a broader purpose than just treasury; it's a vehicle for fostering community engagement and sustaining the growth of the Ally ecosystem. The DeveloperDAO and the MarketingDAO are the two working groups responsible for fulfilling these objectives.

In essence, the outlined business model isn't just about sustaining Ally; it also aims at rewarding users, nurturing community growth, and ensuring continuous development. Ultimately, every stakeholder, whether a casual user or a long-term investor, can find value and opportunities within the Ally ecosystem.

A Living Vision

It's important to highlight that our business model and vision, although carefully designed, are not set in stone. As with all pioneering ventures in the dynamic realm of DeFi, flexibility and adaptability are paramount. As we continue to learn, engage with our community, and better understand market intricacies, certain aspects of our model might evolve. Our mission, however, remains unwavering: to offer unmatched value to our users and stakeholders. We encourage frequent feedback, active participation, and patience from our community as we embark on this journey together. Ally's essence lies in innovation, evolution, and a relentless pursuit of excellence.

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